How to Write an eAppeal

Fundraising letters are the heart of most nonprofits fundraising programs. And as electronic communications become increasingly mainstream, many nonprofits are looking to expand their eFundraising. But electronic communications are not written the same way as traditional direct mail — at least not good ones

Turnbull Marketing Group has written a very short white paper on the topic to help you get started. You can access it on the resources section of our website.